Our Work


Play It On is an international nonprofit organisation founded in 2014, which aims to strengthen children’s right to play by recycling sports gear across borders. In collaboration with its Ugandan partner organisation, CECOD, Play It On offers an educational sports program, which allows travellers and local sports clubs to engage in promoting play internationally and to support Ugandan school children’s access to sports gear.

More specifically, Play It On gathers donated sports gear from Danish sports clubs and schools. Play It On facilitates transport of the sports gear to Uganda by granting travellers the opportunity to carry the sports gear with them.
In Uganda, Play It On’s partner organisation CECOD welcomes the travellers, who get the opportunity of having an insight into how a local NGO works in another part of the world. Finally, the travellers are given the opportunity to go with CECOD to a selected school within their environment- and sports program. Here, the gear is distributed to the children – typically through a football match, where the gear is tested. Play It On thus offers travellers to have an alternative and fun cultural encounter with locals and be part of, with Danish sports clubs, supporting Ugandan school childrens’ access to sports equipment.
Play It On thus works to make sure that reused sports gear is not simply donated, but that it forms part of creating meaningful interaction between travellers and locals, before ending in the right hands in Uganda.



How does Play It On operate? Who can get involved?

Play It On is established in and operates from Denmark. Thus, we first address Danish football clubs and sports-related institutions, who wants to engage in a social, sustainable and international program with sports and cooperation as focal points. Next, Play It On also engages travellers who want a different, fun travel by agreeing to transport some sports gear and thus be part of contributing to ugandan children’s possibility of doing sports.


Shortly put, Play It On addresses and engages three kinds of actors:

  • Danish football clubs and institutions
  • Travellers and tourists – both individuals and groups
  • Partner schools, children and youth in Uganda

Play It On gives the two first kinds of actors – Danish clubs and travellers – the opportunity of contributing to local Ugandan programs focusing on sustainability and local cooperation, and most importantly; being part of creating equal access to sport and play for children and youth regardless of gender, ethnicity or religion, in Uganda.